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1
Rural internet users in China reached 326 million by December 2024, with a penetration rate of 65.6%, marking a significant increase since 2018.
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Online health information seeking has become the primary method for acquiring medical knowledge, impacting patient decision-making and physician-patient dynamics.
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The study aims to explore the relationship between online health information seeking and patient adherence, focusing on physician-patient communication efficacy.
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Different health information platforms may affect the relationship between information seeking and adherence due to variations in information quality and credibility.
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The study utilized a cross-sectional design with a sample of 7004 valid responses from rural residents, ensuring national geographical representativeness.
