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When Growth Comes From Trading Up, Not Showing Up

<i>Eyecare Business</i> and The Vision Council deliver data-driven insights and practical strategies for eyecare practices navigating market shifts, patient behavior, and industry trends in 2026. Here, The Vision Council highlights a shift as overall consumer spending rose despite declines in patient visits and product volume.

  • By

  • Alysse Henkel

  • Alysse Henkel

  • January 1, 2026

  • 4 min

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When Growth Comes From Trading Up, Not Showing Up

  • by Alysse Henkel, Alysse Henkel

  • January 1, 2026

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