Simplifying ≠ Undervaluing

• by Deborah Fisher

• January 1, 2026

Optometric Business Tracker: PAL Pricing

EB + GPN offer a fresh focus on industry data—exploring a specific aspect of the optometric practice with each issue. Here, GPN explores on-point PAL pricing.

• by Ron Krefman, OD

• September 1, 2025

• 2 min

Back to Basics

This month’s optical-focused primer reveals the fundamental elements of premium lenses.

• by Sheena Taff

• May 1, 2025

• 5 min

Presbyopia: Introducing Occupational Lenses

Here’s why and how you can offer them.

• by mdspire news news staff

• January 2, 2026

• 1 min