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Ovulation may shift preferences toward conspicuous luxury

Across 3 studies, higher fertility was associated with greater preference for luxury when it was visible, personally relevant, and potentially noticeable to others.

  • By

  • Andrea Surnit

  • September 10, 2026

  • 4 min

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Ovulation may shift preferences toward conspicuous luxury

  • by Andrea Surnit

  • September 10, 2026

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