The Relationship Between Media Exposure and Attitudes, Intentions, and Hesitancy Regarding Vaccines: A Systematic Review - Report - MDSpire

The Relationship Between Media Exposure and Attitudes, Intentions, and Hesitancy Regarding Vaccines: A Systematic Review

  • By

  • Francesco Leonforte

  • Vito Nicosia

  • Paola Comite

  • Giustino Morlino

  • Antonio Mistretta

  • April 28, 2026

  • 0 min

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Clinical Report: The Relationship Between Media Exposure and Vaccination Attitudes

Overview

This systematic review evaluates the impact of media exposure on vaccine attitudes, intentions, and hesitancy. It highlights the critical role of communication strategies in enhancing vaccine literacy and addressing vaccine hesitancy, particularly in the context of the COVID-19 pandemic.

Background

Vaccine hesitancy poses a significant challenge to public health, undermining vaccination coverage and exposing populations to preventable diseases. The COVID-19 pandemic has intensified these issues, necessitating effective communication strategies to rebuild trust in vaccines. Understanding how different media channels influence vaccine perceptions is essential for developing targeted interventions.

Data Highlights

No numerical data was provided in the article.

Key Findings

  • Vaccine hesitancy is influenced by factors such as distrust, misinformation, and sociocultural dynamics.
  • Traditional media and digital/social media have distinct roles in shaping public perceptions of vaccines.
  • Effective communication can enhance vaccine literacy, particularly among individuals who are uncertain or misinformed.
  • There is a need for systematic reviews to better understand the relationship between communication means and vaccine attitudes.
  • Hybrid media environments can amplify both positive and negative messages regarding vaccines.

Clinical Implications

Healthcare professionals should leverage both traditional and digital media to communicate effectively about vaccines. Tailored messaging that addresses specific concerns and misinformation can enhance vaccine acceptance and adherence among hesitant populations.

Conclusion

This review underscores the importance of strategic communication in combating vaccine hesitancy and promoting public health. Future research should continue to explore the interplay between media exposure and vaccine attitudes.

References

  1. American Journal of Epidemiology, 2022 -- Attributable Impact of Vaccine Hesitancy on Nonvaccination and Undervaccination Rates for COVID-19 in 2022
  2. American Journal of Epidemiology, 2022 -- Utilizing the Actor-Partner Interdependence Framework to Explore Vaccine Decision-Making Dynamics Between Adolescents and Their Parents During the COVID-19 Pandemic
  3. Bone Marrow Transplantation, 2022 -- Investigating the Effects of COVID-19 and Parental Vaccine Reluctance in Children Undergoing Hematopoietic Stem Cell Transplantation
  4. Clinical Rheumatology, 2019 -- Strategies to Enhance Vaccine Uptake in Patients with Rheumatoid Arthritis: A Comprehensive Review
  5. WHO, 2024 -- Behavioural and social drivers
  6. Innovation Lab for Vaccine Delivery Research, Duke Kunshan University -- Trends of non-NIP vaccine use from 2010 to 2022; A vaccine chatbot intervention for parents to improve HPV vaccination uptake among middle school girls
  7. Behavioural and social drivers
  8. Issue 66|Trends of non-NIP vaccine use from 2010 to 2022 in China; A vaccine chatbot intervention for parents to improve HPV vaccination uptake among middle school girls | Innovation Lab for Vaccine Delivery Research | Duke Kunshan University

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