Shifting Perceptions of Cosmetic Procedures: Rise of Medical Spas in Online Search Trends - Report - MDSpire

Evolving Attitudes Toward Aesthetic Treatments: The Growing Popularity of Medical Spas in Online Searches

  • By

  • Hong Ye

  • Sophia Yanjia Zhu

  • Britta Verhey

  • Joy Xu

  • Gordon Hyeonjin Bae

  • July 15, 2026

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Clinical Report: Evolving Attitudes Toward Aesthetic Treatments

Background

The increasing demand for services offered by medical spas raises concerns regarding patient safety and the level of clinical oversight provided in these settings. Understanding public interest in aesthetic treatments is crucial for healthcare professionals to navigate the evolving landscape of cosmetic dermatology.

Data Highlights

ProcedureMed Spa RSVDermatologist RSVEffect Size
Lip Fillers35.79.126.6
Botox Injection49.429.120.3
Laser Hair Removal71.163.77.4
Microneedling32.628.54.1
Chemical Peels22.871.6-48.8
Laser Skin Resurfacing8.948.0-39.1
Microdermabrasion18.951.7-32.8

Key Findings

  • Search interest for 'med spa' significantly exceeded that for 'dermatologist' for lip fillers, Botox, laser hair removal, and microneedling.
  • Conversely, 'dermatologist' queries had higher RSVs for chemical peels, laser skin resurfacing, and microdermabrasion.
  • All comparisons between search terms were statistically significant (P values ≤ .004).
  • RSVs are normalized metrics ranging from 0 to 100, indicating relative search interest.

Clinical Implications

Ensuring patient safety and clinical oversight remains paramount as demand for these services grows.

Conclusion

The findings indicate a trend in public preference for medical spas over dermatologists for specific cosmetic procedures.

Related Resources & Content

  1. Maisel A, Waldman A, Poon E, Alam M, Dermatol Surg, 2020 -- Types of cosmetic procedures requested by different types of patients and the reasons for these preferences
  2. Eyecare Business — Eye for Beauty
  3. Ophthalmology Management — Adding Oculoplastics: The Good, the Bad and the Beautiful
  4. Ophthalmology Management — Developing an Aesthetic Mindset
  5. optometric management — Offering Ocular Aesthetics
  6. Joint statement from the American Academy of Dermatology Association and the New York State Society of Dermatology and Dermatologic Surgery on New York City Council medspa investigation
  7. Dermal Fillers (Soft Tissue Fillers) | FDA
  8. FDA Launches Real-Time Adverse Event Reporting Dashboard for Cosmetic Products | FDA
  9. FDA Executive Summary General Issues Panel Meeting on Dermal Fillers
  10. https://www.ncsbn.org/public-files/videos/Transcript_2026aprn_bailey-bradley.pdf
  11. GPSDP August 13, 2025 - Presentation M. Laurin Council
  12. Hyaluronidase Protocol in Management of Hyaluronic Acid Filler-Related Vascular Complications: A Systematic Review and Meta-Analysis - PubMed
  13. Vision-Threatening Complications of Soft Tissue Fillers: A Report by the American Academy of Ophthalmology - PubMed
  14. Efficacy and Safety of Novel Botulinum Toxin Type A (Protoxin) in the Treatment of Moderate to Severe Glabellar Lines: A Multicenter, Randomized, Double-Blind, Active-Controlled Phase III Study - PubMed
  15. Efficacy and Safety of Hyaluronic Acid Lip Fillers: A Systematic Review and Meta-Analysis of Randomized Controlled Trials - PubMed
  16. 1133 Efficacy and Safety of Hyaluronic Acid Fillers for Horizontal Neck Lines: A Systematic Review and Meta-Analysis | BJS | Oxford Academic

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