A content analysis of TikTok videos revealed that while most promoted sunscreen use, a small number of videos criticizing sunscreen attracted significantly higher engagement.
Background
Skin cancer remains a significant public health issue, with rising incidence rates in the United States. This analysis provides insights into the types of content patients may encounter online.
Data Highlights
Video Type
Count
Engagement Metrics
Promotion Only
801
Mean views not significantly different
Promotion and Critique
42
Statistically significantly more shares and comments
Critique Only
16
Roughly twice the mean likes, >4 times shares, ~3 times comments
Key Findings
87% of analyzed videos promoted sunscreen use.
62% of promotional videos featured specific products.
6% of videos raised health concerns about sunscreen.
Critique-only videos had significantly higher engagement metrics compared to promotion-only videos.
Medical professionals appeared in 8% of the videos analyzed.
Clinical Implications
Clinicians should be aware of the prevalent misinformation regarding sunscreen on social media platforms.
Conclusion
The findings from this analysis highlight the engagement patterns of sunscreen-related content on social media.
