Evaluating the reliability and quality of osteoporosis content on TikTok and BiliBili: A cross-sectional content analysis - Report - MDSpire

Evaluating the reliability and quality of osteoporosis content on TikTok and BiliBili: A cross-sectional content analysis

  • By

  • Siyuan Zhang

  • Xi Yang

  • Haowei Bai

  • Haohao Wang

  • Yao Chen

  • Pengyu Liu

  • Can Zhou

  • Hao Li

  • Min Zhang

  • May 20, 2026

  • 0 min

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Clinical Report: Assessing the Trustworthiness and Quality of Osteoporosis Information

Overview

This study evaluates the quality of osteoporosis-related videos on TikTok and Bilibili, highlighting significant discrepancies in information quality between platforms and uploader types. The findings underscore the importance of scrutinizing health information on social media to prevent misinformation.

Background

Osteoporosis is a prevalent metabolic bone disease that leads to increased fracture risk, particularly among older adults. Despite its significant public health implications, many individuals remain undiagnosed until a fracture occurs, emphasizing the need for effective health communication strategies. The rise of social media platforms as sources of health information necessitates a critical evaluation of the quality and trustworthiness of the content being disseminated.

Data Highlights

No numerical data available in the source material.

Key Findings

  • Osteoporosis-related videos on TikTok and Bilibili exhibit significant variability in quality.
  • Professional uploaders generally provide higher quality information compared to nonprofessional sources.
  • The Global Quality Score (GQS) and modified DISCERN (mDISCERN) instruments were utilized to assess video quality.
  • There is a notable lack of standardized health information on social media platforms.
  • Content quality directly influences user engagement and trust in health information.

Clinical Implications

Healthcare professionals should be aware of the potential for misinformation on social media platforms and consider guiding patients toward reliable sources of health information. Encouraging critical evaluation of online content can help mitigate the risks associated with misleading health information.

Conclusion

The study highlights the urgent need for improved quality control in health-related social media content, particularly regarding osteoporosis. Enhanced strategies for disseminating accurate health information are essential for effective public health communication.

Related Resources & Content

  1. Author(s)/Org, Source, Year -- Title
  2. DIGITAL HEALTH, 2023 -- Quality and reliability of myocardial infarction-related short videos on TikTok and Bilibili: A cross-sectional content analysis study
  3. DIGITAL HEALTH, 2023 -- Impact of short-video health information on older adults’ health adoption intentions: A mixed-methods study of a dual-path model
  4. DIGITAL HEALTH, 2023 -- Quality and reliability evaluation of chikungunya fever-related video content on Tiktok and Bilibili: A cross-sectional study
  5. Introduction - Screening for Osteoporosis to Prevent Fractures: An Evidence Review for the U.S. Preventive Services Task Force - NCBI Bookshelf
  6. Goal-directed osteoporosis treatment: ASBMR/BHOF task force position statement 2024 | Journal of Bone and Mineral Research | Oxford Academic
  7. Romosozumab or Alendronate for Fracture Prevention in Women with Osteoporosis | New England Journal of Medicine
  8. Introduction - Screening for Osteoporosis to Prevent Fractures: An Evidence Review for the U.S. Preventive Services Task Force - NCBI Bookshelf
  9. Goal-directed osteoporosis treatment: ASBMR/BHOF task force position statement 2024 | Journal of Bone and Mineral Research | Oxford Academic
  10. Romosozumab or Alendronate for Fracture Prevention in Women with Osteoporosis | New England Journal of Medicine

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