Bilibili and TikTok as sources of medical information on osteonecrosis of the femoral head: A cross-platform content analysis - Report - MDSpire
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Analysis of Medical Information on Femoral Head Osteonecrosis from Bilibili and TikTok: A Comparative Study of Content Across Platforms

  • By

  • Bingqi Wei

  • Liu Chen

  • Xinyue Zhang

  • Yijing Li

  • Jiarong Li

  • Xingyue Ren

  • Hang Li

  • Luwei Zhang

  • Yunfang Fan

  • Jiani Meng

  • Feiyang Chen

  • Zimeng Xie

  • Yifan Qi

  • Yueyang Chen

  • Shangzeng Wang

  • January 5, 2026

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Clinical Report: Analysis of Medical Information on Femoral Head Osteonecrosis

Overview

This study evaluates the quality and reliability of osteonecrosis of the femoral head (ONFH) videos on Bilibili and TikTok.

Background

Osteonecrosis of the femoral head is a significant orthopedic condition with a high prevalence, particularly affecting young and middle-aged individuals. Early recognition and treatment are crucial to prevent femoral head collapse and preserve joint function. With the rise of digital health communication, evaluating the quality of medical information available on platforms like Bilibili and TikTok is essential.

Data Highlights

This study systematically analyzed the content quality of ONFH-related videos on Bilibili and TikTok, focusing on their accuracy and reliability.

Key Findings

  • ONFH is prevalent in the U.S. with annual cases ranging from 15,000 to 20,000.
  • In China, the cumulative number of ONFH cases reached 8.12 million in 2013.
  • Hip arthroplasty due to ONFH accounts for approximately 10% of all hip arthroplasties in the U.S.
  • Digital platforms like Bilibili and TikTok are increasingly used for accessing medical information.
  • The quality of medical videos on these platforms varies significantly, necessitating standardization.

Clinical Implications

Healthcare professionals should be aware of the potential misinformation present in online medical videos.

Conclusion

This study evaluates the quality of ONFH-related videos on Bilibili and TikTok.

Related Resources & Content

  1. Nontraumatic Osteonecrosis of the Femoral Head: An International Evidence-Based Clinical Practice Guideline - ScienceDirect, 2026
  2. DIGITAL HEALTH — Evaluating the reliability and quality of osteoporosis content on TikTok and BiliBili: A cross-sectional content analysis
  3. DIGITAL HEALTH — Quality and reliability of myocardial infarction-related short videos on TikTok and Bilibili: A cross-sectional content analysis study
  4. Frontiers in Digital Health — Stratified and combined analysis of the quality of lumbar spinal stenosis–related videos on major Chinese short video platforms
  5. DIGITAL HEALTH — Quality and reliability of video based information on intracerebral hemorrhage on TikTok and Bilibili: A cross sectional study
  6. Nontraumatic Osteonecrosis of the Femoral Head: An International Evidence-Based Clinical Practice Guideline - ScienceDirect
  7. Frontiers | Efficacy of autologous stem cell at different doses combined with core decompression in the treatment of osteonecrosis of the femoral head: a systematic review and network meta-analysis

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