Evaluation of Quality, Engagement, and Predictive Validity of Acne-Related Short Videos on Chinese Platforms Bilibili and TikTok: A Cross-Sectional Analysis of Content - Report - MDSpire
Advertisement
Evaluation of Quality, Engagement, and Predictive Validity of Acne-Related Short Videos on Chinese Platforms Bilibili and TikTok: A Cross-Sectional Analysis of Content
Evaluation of Quality, Engagement, and Predictive Validity of Acne-Related Short Videos
Overview
This study evaluates the quality and engagement of acne-related videos on Chinese platforms Bilibili and TikTok. It highlights significant discrepancies between content quality and user engagement, raising concerns about the reliability of health information disseminated through these channels.
Background
Acne vulgaris is a prevalent skin condition that poses both physical and psychological burdens, particularly among adolescents. With the rise of social media, platforms like Bilibili and TikTok have become key sources of health information, yet the accuracy of content remains questionable. Understanding the quality of acne-related videos is crucial for improving public health communication and ensuring that users receive reliable information.
High engagement rates were observed for videos with lower informational quality.
Videos uploaded by medical professionals scored significantly higher on quality assessment tools compared to non-professionals.
Content focusing on treatment options received more views than educational content.
Correlation analyses indicated a weak relationship between video quality and user engagement metrics.
Most videos lacked citations or references to scientific literature.
Clinical Implications
Healthcare professionals should be aware of the potential misinformation circulating on social media platforms regarding acne treatment. It is essential to guide patients towards credible sources and emphasize the importance of evidence-based information in managing their condition.
Conclusion
The findings underscore the need for improved quality control of health-related content on social media. Enhancing the reliability of acne-related videos can better inform users and support effective public health messaging.
