Clinical Report: How New Services Can Increase Practice Production and Income

Overview

Introducing new services, particularly orthodontic aligner therapy, can enhance production and revenue for dental practices. Effective marketing and communication strategies are essential for patient awareness and adoption of these services.

Background

As dental practices face challenges such as stagnant reimbursements and increasing competition, exploring new service offerings becomes crucial for growth. Orthodontic aligners represent an opportunity for general dentists to expand their service portfolio while ensuring quality patient care.

Data Highlights

No numerical data was provided in the source material.

Key Findings

• Orthodontic aligner therapy can be a profitable new service for general dental practices.
• Effective communication strategies, such as front desk scripts and newsletters, are vital for informing patients about new services.
• Dental hygienists can play a key role in educating patients about orthodontic aligners during hygiene appointments.
• Offering patient financing can increase treatment acceptance for elective services like orthodontic aligners.
• Many general dentists are now managing aligner cases while referring complex cases to orthodontic specialists.

Clinical Implications

Dental practices should consider structured marketing campaigns to promote new services effectively. Training staff to communicate these offerings can enhance patient engagement.

Conclusion

The introduction of new services, particularly orthodontic aligners, can be supported by effective communication and patient education strategies.

Related Resources & Content

1. Roger P. Levin, DDS, Compendium, 2013 -- Three Steps to Increasing Practice Production
2. Roger P. Levin, DDS, Compendium, 2023 -- Increasing Production Through Practice Expansion
3. Roger P. Levin, DDS, Compendium, 2023 -- 9 Ways to Increase Practice Production in Any Economic Condition
4. American Academy of Periodontology, 2025 -- Academy of Osseointegration and American Academy of Periodontology Publishes Consensus on Prevention and Management of Peri-Implant Diseases and Conditions
5. compendium — The Best Way to Increase Practice Profitability
6. American Academy of Dental Sleep Medicine Standards for Practice
7. Quality and stability of orthodontic treatment outcomes with clear aligners versus fixed appliances: a systematic review and meta-analysis
8. Academy of Osseointegration and American Academy of Periodontology Publishes Consensus on Prevention and Management of Peri-Implant Diseases and Conditions - American Academy of Periodontology