Optometric Business Tracker: PAL Pricing

<i>EB</i> + GPN offer a fresh focus on industry data—exploring a specific aspect of the optometric practice with each issue. Here, GPN explores on-point PAL pricing.

By
Ron Krefman, OD
September 1, 2025
2 min

Eyecare Business

Overview

GPN's analysis of over 1.6 million PAL sales reveals that the average list price per pair is $663, with nearly half sold between $550 and $799. This pricing data can help optometric practices identify gaps and refine their pricing strategies.

Background

Understanding pricing trends for progressive addition lenses (PALs) is crucial for optometric practices to remain competitive and meet patient expectations. With the increasing prevalence of presbyopia, effective pricing strategies can enhance both patient satisfaction and practice profitability. The data provided by GPN serves as a benchmark for practices to evaluate their pricing against national trends.

Data Highlights

Price Range	Percentage of Sales
Under $400	11.2%
$400 - $549	18.1%
$550 - $799	45.4%
$800 - $1,049	21.5%
Over $1,050	3.8%

Key Findings

The average list price for PALs is $663.
45.4% of PALs are sold between $550 and $799.
11.2% of PALs are priced under $400.
21.5% of PALs are sold for $800 to $1,049.
3.8% of PALs exceed $1,050.

Clinical Implications

Practices should assess their pricing strategies in relation to national benchmarks to identify potential gaps. Those with lower sales may need to reposition premium options or adjust pricing, while higher-end sellers should focus on communicating the value of their offerings effectively.

Conclusion

The insights from GPN's analysis provide valuable benchmarks for optometric practices to refine their pricing strategies and enhance patient satisfaction. Aligning pricing with national trends can lead to improved margins and competitive positioning.