Clinical Report: Evaluation of Dry Eye Educational Videos on Xiaohongshu
Overview
This study evaluates the quality of dry eye educational videos on Xiaohongshu, revealing differences based on uploader category. Videos from medical users demonstrated higher quality and less misleading information compared to those from non-medical users.
Background
The rise of social media platforms like Xiaohongshu has transformed how the public accesses health information, particularly regarding eye health. This study highlights disparities in video quality based on the uploader's background.
Data Highlights
Uploader Type
Incorrect Information Prevalence
DISCERN Total Score
PEMAT Understandability
PEMAT Actionability
GQS Score
Non-medical Users
57.4%
Lower
Lower
Lower
Lower
Medical Users
10.7%
Higher
Higher
Higher
Higher
Key Findings
136 videos were included in the analysis after screening.
87.5% of videos focused on lifestyle recommendations.
Videos from medical users had a significantly lower prevalence of misleading information (10.7%) compared to non-medical users (57.4%).
Medical user videos scored significantly higher in all quality assessment metrics (P < 0.001).
Content coverage was positively associated with higher quality scores.
Clinical Implications
Healthcare professionals should be aware of the variability in quality of health information available on social media platforms. Encouraging the participation of medical professionals in content creation may enhance the reliability of educational materials on dry eye disease.
Conclusion
The findings indicate a need for improved quality control on platforms like Xiaohongshu to ensure the public receives accurate health information. The involvement of medical professionals could enhance the educational value of such content.
