The impact of social influence and perceived value on usage intention of county-level “Internet + Medical Health” services: a moderating analysis of region - Report - MDSpire
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The impact of social influence and perceived value on usage intention of county-level “Internet + Medical Health” services: a moderating analysis of region
Clinical Report: Examining the Role of Social Influence and Perceived Value
Overview
This study investigates how social influence and perceived value affect the intention to use 'Internet + Medical Health' services, with regional variations as a moderating factor.
Background
The integration of technology in healthcare, particularly through 'Internet + Medical Health' services, is crucial for improving access and efficiency in medical care. Understanding the factors that drive patients' intentions to use these services can inform targeted interventions.
Data Highlights
Variable
Beta (β)
P-value
Perceived Value
0.337
< 0.05
Perceived Usefulness
0.303
< 0.05
Perceived Ease of Use
0.382
< 0.05
Social Influence
0.307
< 0.05
Key Findings
Perceived value is positively associated with usage intention (β = 0.337, P < 0.05).
Perceived usefulness is positively associated with usage intention (β = 0.303, P < 0.05).
Perceived ease of use positively influences perceived usefulness (β = 0.382, P < 0.05).
Social influence positively affects perceived value (β = 0.307, P < 0.05).
Perceived value partially mediates the relationship between social influence and usage intention.
Region moderates the association between social influence and perceived value.
Clinical Implications
Healthcare providers should consider the role of social influence and perceived value when promoting 'Internet + Medical Health' services, particularly in rural areas. Enhancing health information literacy and addressing service costs may improve patient engagement with these digital health services.
Conclusion
The study identifies key factors influencing the intention to use 'Internet + Medical Health' services.
The judgment stemmed from controlled-substance prescriptions issued after William C. Gardner, DDS, no longer held the state licensure required for federal prescribing authority.
