Effectiveness of WeChat Public Account Intervention Based on the Information-Motivation-Behavioral Skills Model Among College Students With Internet Addiction: Randomized Controlled Trial - Scorecard - MDSpire

Effectiveness of WeChat Public Account Intervention Based on the Information-Motivation-Behavioral Skills Model Among College Students With Internet Addiction: Randomized Controlled Trial

  • By

  • Huayu Yang

  • Anyi Geng

  • Wenhua Ruan

  • Yuhan Yang

  • Fangzheng Xu

  • Haiyan Shi

  • Wenzhuo Xu

  • Kele Jiang

  • Hao Guo

  • Sainan Wang

  • Zheng Hu

  • Mengting Man

  • Zhihua Zhang

  • July 3, 2026

  • 0 min

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Clinical Scorecard: Efficacy of WeChat Public Account Interventions Utilizing the Information-Motivation-Behavioral Skills Framework in College Students Experiencing Internet Addiction: A Randomized Controlled Study

At a Glance

CategoryDetail
ConditionInternet Addiction (IA)
Key MechanismsInformation-Motivation-Behavioral Skills (IMB) model
Target PopulationCollege students
Care SettingOnline interventions

Key Highlights

  • IA prevalence among Chinese adolescents is 10.3%; among college students, it is significantly higher.
  • Online interventions can overcome barriers related to time, location, and participant limits.
  • WeChat interventions have shown effectiveness in reducing tobacco and alcohol use.
  • The IMB model is used to predict preventive health behaviors and implement health education.

Guideline-Based Recommendations

Diagnosis

  • Identify IA through behavioral assessments and self-report questionnaires.

Management

  • Implement online interventions based on the IMB model to address IA.

Monitoring & Follow-up

  • Regularly assess the effectiveness of interventions through follow-up surveys.

Risks

  • IA can lead to academic procrastination, declining performance, and social isolation.

Patient & Prescribing Data

College students experiencing IA

Online interventions provide broader accessibility and cost-effectiveness.

Clinical Best Practices

  • Utilize the IMB model to structure interventions.
  • Encourage help-seeking behavior through online platforms.
  • Monitor and evaluate the impact of interventions on IA symptoms.

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