Trends in Online Searches for Menopause Information and Commercial Content Over the Past 20 Years
By
Francesca R. Farina
James W. Griffith
Stephanie S. Faubion
Martha Hickey
Sarah Lensen
Monica Christmas
June 4, 2026
Clinical Scorecard: Trends in Online Searches for Menopause Information and Commercial Content Over the Past 20 Years
At a Glance
Category Detail
Condition Key Mechanisms Commercialization index trends based on Google Trends data. Target Population Care Setting
Key Highlights
Commercialization index for menopause-related searches increased by 15-20 percentage points from 2010 to 2025. The index rose from 0.22 to 0.37 in the US, 0.16 to 0.36 in the UK, and 0.14 to 0.33 in Australia. Informational menopause searches grew faster than commercial searches. Guideline-Based Recommendations
Diagnosis
Management
Monitoring & Follow-up
Risks
Patient & Prescribing Data
Individuals experiencing menopause
Increased interest in nonclinical approaches for managing menopause symptoms.
Clinical Best Practices
Monitor trends in online searches to understand patient interests. Provide evidence-based information to counteract commercial messaging. Related Resources & Content
