Online Menopause Information–Seeking Search Patterns and Commercial Content Over 2 Decades
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By
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Francesca R. Farina
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James W. Griffith
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Stephanie S. Faubion
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Martha Hickey
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Sarah Lensen
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Monica Christmas
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June 4, 2026
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Clinical Scorecard: Trends in Online Searches for Menopause Information and Commercial Content Over the Past 20 Years
At a Glance
| Category | Detail |
|---|
| Condition | |
| Key Mechanisms | Commercialization index trends based on Google Trends data. |
| Target Population | |
| Care Setting | |
Key Highlights
- Commercialization index for menopause-related searches increased by 15-20 percentage points from 2010 to 2025.
- The index rose from 0.22 to 0.37 in the US, 0.16 to 0.36 in the UK, and 0.14 to 0.33 in Australia.
- Informational menopause searches grew faster than commercial searches.
Guideline-Based Recommendations
Diagnosis
Management
Monitoring & Follow-up
Risks
Patient & Prescribing Data
Individuals experiencing menopause
Increased interest in nonclinical approaches for managing menopause symptoms.
Clinical Best Practices
- Monitor trends in online searches to understand patient interests.
- Provide evidence-based information to counteract commercial messaging.
Related Resources & Content
