Why I Built a Beauty Brand as an Ophthalmologist - Scorecard - MDSpire

Why I Built a Beauty Brand as an Ophthalmologist

Bridging the divide between eye health and cosmetics represents the natural evolution of compassionate, patient-centered care

  • By

  • Jacqueline Beltz

  • January 14, 2026

  • 5 min

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Clinical Scorecard: Why I Built a Beauty Brand as an Ophthalmologist

At a Glance

CategoryDetail
ConditionDry Eye and Sensitivity
Key MechanismsInteraction of cosmetics with the tear film and ocular surface health.
Target PopulationIndividuals with dry or sensitive eyes, particularly women.
Care SettingOphthalmology and cosmetic care.

Key Highlights

  • Development of OKKIYO, a beauty brand for sensitive eyes.
  • Focus on products that do not irritate the ocular surface.
  • Collaboration with cosmetic chemists for product formulation.
  • Emphasis on the importance of cosmetics in patient confidence and identity.
  • Integration of eye health considerations in cosmetic product development.

Guideline-Based Recommendations

Diagnosis

  • Assess for dry eye and sensitivity in patients.

Management

  • Recommend eye-safe cosmetics that do not irritate.

Monitoring & Follow-up

  • Evaluate patient responses to cosmetic use in relation to eye health.

Risks

  • Avoid cosmetics that contain alcohol and certain preservatives known to irritate.

Patient & Prescribing Data

Patients experiencing dry eye and sensitivity, especially women.

Products should be ophthalmologist tested and free from irritants.

Clinical Best Practices

  • Incorporate patient preferences for cosmetics into care plans.
  • Educate patients on the importance of eye-safe cosmetic choices.
  • Foster open discussions about cosmetics to enhance patient relationships.

References

Original Source(s)

Why I Built a Beauty Brand as an Ophthalmologist

  • by Jacqueline Beltz

  • January 14, 2026

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