"All Eyes on DME"
Genentech launches diabetic macular edema awareness campaign fronted by actor and comedian, Damon Wayans
Clinical Scorecard: All Eyes on DME
At a Glance
| Category | Detail |
|---|
| Condition | Diabetic Macular Edema (DME) |
| Key Mechanisms | Vision loss associated with diabetes due to retinal complications. |
| Target Population | Individuals with diabetes, particularly underserved communities and people of color. |
| Care Setting | Eye care clinics and primary care settings. |
Key Highlights
- DME affects an estimated 750,000 people in the US.
- 60% of Americans with diabetes miss their recommended annual eye examinations.
- People of color are two to three times more likely to develop vision-threatening complications.
- The campaign uses humor to address stigma and encourage conversations about eye health.
- A dedicated website provides information on DME symptoms, risk factors, and patient-clinician communication tools.
Guideline-Based Recommendations
Diagnosis
- Regular eye examinations for individuals with diabetes.
Management
- Engagement with eye care professionals for early intervention.
Monitoring & Follow-up
- Awareness of symptoms and risk factors for DME.
Risks
- Increased likelihood of vision loss among underserved populations.
Patient & Prescribing Data
Individuals with diabetes, especially those from underserved communities.
Importance of early engagement and education regarding eye health.
Clinical Best Practices
- Utilize culturally relevant messaging to improve patient engagement.
- Encourage open discussions about health risks associated with diabetes.
Related Resources & Content
