Digital marketing of e-cigarettes in Southeast Asia: a neglected digital health and platform governance challenge for youth protection - Scorecard - MDSpire

Digital marketing of e-cigarettes in Southeast Asia: a neglected digital health and platform governance challenge for youth protection

  • By

  • Myo Zin Oo

  • Soe Sandi Tint

  • Kong Sam An

  • Aung Tun

  • Kanittha Thaikla

  • June 4, 2026

  • 0 min

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Clinical Scorecard: E-Cigarette Digital Promotion in Southeast Asia: An Overlooked Challenge for Youth Protection and Digital Health Governance

At a Glance

CategoryDetail
Condition
Key Mechanisms
Target Population
Care SettingDigital environments and social media platforms with insufficient regulation

Key Highlights

  • Influencer marketing significantly contributes to the normalization of e-cigarette use among youth

Guideline-Based Recommendations

Diagnosis

    Management

      Monitoring & Follow-up

        Risks

          Patient & Prescribing Data

          Adolescents and young adults exposed to digital e-cigarette marketing

          Need for interventions addressing digital marketing's impact on youth health behaviors

          Clinical Best Practices

          • engagement

          Related Resources & Content

          Original Source(s)

          Digital marketing of e-cigarettes in Southeast Asia: a neglected digital health and platform governance challenge for youth protection

          • by Myo Zin Oo, Soe Sandi Tint, Kong Sam An, Aung Tun, Kanittha Thaikla

          • June 4, 2026

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