Optometric Business Tracker
EB + GPN offer a fresh focus on industry data—exploring a specific aspect of the optometric practice with each issue. Here, GPN shares insights into polycarbonate lenses as a key lens opportunity for patients.
By
Ron Krefman, OD
April 1, 2025
Clinical Scorecard: Optometric Business Tracker
At a Glance
Category Detail
Condition Polycarbonate Lens Adoption Key Mechanisms Durability, UV protection, impact resistance Target Population Pediatric patients, young adults, middle-aged patients, older adults Care Setting Eyecare practices
Key Highlights
77.75% adoption in pediatric patients due to safety concerns 65% adoption in young adults influenced by style and cost Less than 55% usage in middle-aged patients (ages 25-44) 61.50% adoption among older adults (65+ years) Importance of tailored marketing strategies for different age groups Guideline-Based Recommendations
Diagnosis
Assess patient age and lifestyle when recommending lenses Management
Educate patients on the long-term benefits of polycarbonate lenses Monitoring & Follow-up
Track adoption rates across different demographics Risks
Potential missed opportunities in middle-aged demographics Patient & Prescribing Data
Children, young adults, middle-aged adults, older adults
Emphasize safety and durability for children; style and cost for young adults; reliability for older adults
Clinical Best Practices
Tailor marketing strategies to age-specific needs Enhance eyecare provider education on product benefits Communicate the advantages of polycarbonate lenses effectively References
