Evaluating the reliability and quality of osteoporosis content on TikTok and BiliBili: A cross-sectional content analysis
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By
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Siyuan Zhang
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Xi Yang
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Haowei Bai
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Haohao Wang
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Yao Chen
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Pengyu Liu
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Can Zhou
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Hao Li
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Min Zhang
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May 20, 2026
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Clinical Scorecard: Assessing the Trustworthiness and Quality of Osteoporosis Information on TikTok and BiliBili: A Cross-Sectional Analysis
At a Glance
| Category | Detail |
|---|
| Condition | Osteoporosis |
| Key Mechanisms | Reduced bone mineral density and microstructural deterioration leading to increased bone fragility. |
| Target Population | Middle-aged and older adults. |
| Care Setting | Public health and online health communication platforms. |
Key Highlights
- Osteoporosis affects over two million individuals in Canada.
- Bone loss often progresses asymptomatically, leading to late diagnosis.
- Short-video platforms like TikTok and Bilibili are key for health information dissemination.
- Quality of online health information varies significantly across platforms.
- This study compares osteoporosis-related content on TikTok and Bilibili.
Guideline-Based Recommendations
Diagnosis
- Utilize routine clinical data for risk assessment.
- Consider machine learning models for screening.
Management
- Implement standardized treatment protocols post-diagnosis.
- Enhance public awareness for early intervention.
Monitoring & Follow-up
- Regularly assess treatment adherence and outcomes.
- Evaluate the effectiveness of online health communication strategies.
Risks
- Inaccurate online information may mislead the public.
- Failure to diagnose early can lead to increased fracture risk.
Patient & Prescribing Data
Individuals at risk for or diagnosed with osteoporosis.
Focus on early intervention and adherence to treatment regimens.
Clinical Best Practices
- Encourage the use of reliable online resources for health information.
- Promote interdisciplinary collaboration in osteoporosis management.
- Utilize technology to enhance screening and monitoring processes.
Related Resources & Content
