Direct Digital Referrals From Prenatal Care and WIC Enrollment Among Pregnant Individuals: A Randomized
By
Lisa Bailey-Davis
A. Dhanya Mackeen
Kirstie M. Herb Neff
Kelsey Brandt
Angela Ditchey
Shawnee Lutcher
Kyle A. Marshall
Nicole Matrey
Christopher J. Seiler
Adam Cook
Maria Welch
G. Craig Wood
Lyndell Wright
Alexander R. Chang
June 26, 2026
Clinical Scorecard: Digital Referral Pathways from Prenatal Care and WIC Participation in Expectant Mothers: A Randomized Study
At a Glance
Category Detail
Condition Prenatal Care and WIC Participation Key Mechanisms Direct digital referrals to WIC and telehealth nutrition counseling Target Population Expectant mothers eligible for WIC, primarily publicly insured Care Setting Integrated health system
Key Highlights
Enrollment in WIC significantly reduced preterm birth risk among publicly insured women. Barriers to WIC enrollment include limited awareness and administrative burdens. Direct digital referrals increased WIC enrollment rates in a randomized clinical trial. Guideline-Based Recommendations
Diagnosis
Identify eligible participants through electronic health records. Management
Utilize direct digital referrals to enhance WIC enrollment. Monitoring & Follow-up
Track enrollment rates and participant engagement over 12 months. Risks
Potential for low enrollment due to psychosocial factors and logistical challenges. Patient & Prescribing Data
Pregnant individuals aged 18 years or older with public or no insurance.
Telehealth nutrition counseling may enhance WIC utilization.
Clinical Best Practices
Integrate health care and nutrition support through programs like WIC. Streamline electronic health record referrals to reduce administrative burden. Related Resources & Content
