Examining TikTok's Influence on Hidradenitis Suppurativa Education Among Individuals with Skin of Color: A Cross-Sectional Study
By
Arsema K Zadu
Jordan Young
Janyla A Seltzer
Angel S Byrd
Cheri Frey
February 27, 2026
Clinical Scorecard: Examining TikTok's Influence on Hidradenitis Suppurativa Education Among Individuals with Skin of Color: A Cross-Sectional Study
At a Glance
Category Detail
Condition Hidradenitis Suppurativa Key Mechanisms Chronic inflammatory condition marked by sinus tracts, nodules, and abscesses in intertriginous areas. Target Population Individuals with skin of color, particularly African American women. Care Setting Dermatology, social media platforms (TikTok).
Key Highlights
48% of TikTok videos analyzed were created by patients. 20% of videos were produced by board-certified dermatologists. 70% of videos focused on treatment content. Significant diagnostic delays for Black patients compared to White patients. Misinformation risk on social media can worsen disease severity. Guideline-Based Recommendations
Diagnosis
Early intervention is critical to prevent advanced-stage manifestations. Management
Dermatologists should engage with patients on TikTok to address treatment safety and efficacy. Monitoring & Follow-up
Assess the safety and efficacy of herbal and alternative remedies used by patients. Risks
Misinformation from non-medical creators can lead to ineffective treatments. Patient & Prescribing Data
Individuals with hidradenitis suppurativa, particularly those with skin of color.
Commonly recommended products include PanOxyl, Hibiclens, and Humira.
Clinical Best Practices
Encourage open discussions about non-medical-grade treatments. Provide evidence-based guidance to minimize risks of harmful treatments. Foster patient trust through active engagement on social media. Related Resources & Content
