Recruitment strategies and participant motivations in a digital randomized controlled trial for the prevention of anxiety disorders: the prevANS study - Summary - MDSpire
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Recruitment strategies and participant motivations in a digital randomized controlled trial for the prevention of anxiety disorders: the prevANS study
To evaluate the performance of different approaches to recruiting participants for the prevANS digital preventive intervention for anxiety and assess participants' motivations for enrolling in the trial.
Key Findings:
Over 6,000 individuals initiated screening, leading to 1,054 enrollments, resulting in a 17.5% conversion rate.
Social media and university dissemination emerged as the most effective recruitment strategies.
Word of mouth significantly enhanced recruitment efforts.
The sample was predominantly women and highly educated, with balanced intervention and control groups except for age.
Three main motivations for enrollment were identified: helping others, health-related issues, and personal benefits.
Interpretation:
Recruitment strategies must be tailored to the target population, as their effectiveness can vary. Engaging users in co-design can improve both intervention quality and recruitment efficacy by ensuring that strategies resonate with potential participants.
Limitations:
The study may not generalize to populations outside the sample demographics.
Potential biases in self-reported data on recruitment sources.
The demographic homogeneity of the sample may limit the applicability of findings to more diverse populations.
Conclusion:
Effective recruitment strategies are crucial for digital trials, and understanding participant motivations can enhance engagement and retention.
