Effectiveness of WeChat Public Account Intervention Based on the Information-Motivation-Behavioral Skills Model Among College Students With Internet Addiction: Randomized Controlled Trial - Summary - MDSpire

Effectiveness of WeChat Public Account Intervention Based on the Information-Motivation-Behavioral Skills Model Among College Students With Internet Addiction: Randomized Controlled Trial

  • By

  • Huayu Yang

  • Anyi Geng

  • Wenhua Ruan

  • Yuhan Yang

  • Fangzheng Xu

  • Haiyan Shi

  • Wenzhuo Xu

  • Kele Jiang

  • Hao Guo

  • Sainan Wang

  • Zheng Hu

  • Mengting Man

  • Zhihua Zhang

  • July 3, 2026

  • 0 min

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Objective:

To evaluate the effectiveness of WeChat public account interventions based on the Information-Motivation-Behavioral Skills (IMB) framework in reducing internet addiction among college students.

Approach:
  • Study Design: A randomized controlled study was conducted to assess the impact of WeChat interventions on college students experiencing internet addiction.
  • Intervention: The intervention utilized the IMB model, focusing on providing information, enhancing motivation, and developing behavioral skills related to internet use.
Key Findings:
  • The WeChat intervention significantly reduced levels of internet addiction among participants.
  • Improvements were observed in participants' motivation and behavioral skills related to internet use.
  • The IMB framework effectively guided the intervention design and implementation.
Interpretation:

The findings indicate that online interventions via WeChat can be a method for addressing internet addiction in college students, utilizing the IMB model.

Limitations:
  • The study may have limited generalizability due to its specific population and setting.
  • Potential biases in self-reported measures of internet addiction could affect the results.
Conclusion:

WeChat public account interventions based on the IMB framework show promise in mitigating internet addiction among college students.

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