The Complete Pair Gap - Summary - MDSpire
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The Complete Pair Gap

<i>Eyecare Business</i> and GPN offer a fresh focus on industry data—exploring a specific aspect of the optometric practice each month. Here, GPN examines why the top 10% of eyecare practices achieve twice the national complete-pair rate.

  • January 1, 2026

  • 4 min

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The Eyecare Business and GPN analyze the declining national complete-pair rate in optometric practices, which has dropped from 28% in 2023 to 26% in 2025. While the top 10% of practices maintain a rate of 50% or higher, one-third fall below 20%. The report highlights regional disparities, with the Northeast at 19% and the West at 31.4%. It emphasizes internal factors affecting these metrics and urges practices to enhance their sales processes. Suggestions include tracking performance, scripting recommendations, and encouraging second pair purchases to boost rates.

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The Complete Pair Gap

  • January 1, 2026

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