Feature

Could Financing Solutions Unlock Patients' Buying Power?

According to VisionIQ: Intelligence on Financing Trends in Eye Care (conducted by Ipsos on behalf of Synchrony), 64% of consumers say cost strongly or somewhat impacts how often they visit an optometrist (rising to 78% for Gen Z). But ensuring that your patients know vision care financing options exist can help change their purchasing decisions.

January 1, 2026
3 min

Eyecare Business

Research shows that cost significantly affects patients' decisions to seek optometry services, with 64% of consumers stating financial concerns play a crucial role. A study by VisionIQ reveals that 43% of patients would be more inclined to receive vision care if financing options were available. Education about these financing choices needs to be communicated by practices early in the patient interaction. Notably, younger generations are more open to financing but may forgo vision care if not informed of available options, highlighting the need for proactive patient conversations.