To examine women's experiences in accessing health information online, focusing on trusted sources and contraceptive insights.
Approach:
Survey Methodology: The KFF Women’s Health Survey was conducted from March 11, 2026, to April 14, 2026, with 4,688 women and 1,148 men aged 18 to 64, focusing on reproductive-age women aged 18 to 49.
Key Findings:
83% of reproductive-age women used internet search engines for health information.
Health care providers are the most trusted source of health information (85% trust level).
35% of reproductive-age women encountered contraception-related information on social media.
53% reported seeing false claims about contraceptive hormones being harmful.
Younger women (18-25) are more likely to modify contraceptive behavior after seeing social media content.
Limitations:
The survey may not fully represent all demographic groups due to its sample composition.
Self-reported data may be subject to bias.
Conclusion:
The survey highlights the role of online platforms in providing health information and the prevalence of misinformation regarding contraception.
