Supplying Ocular Nutritional Supplements

Supplying ocular nutritional supplements (ONS) is a way to deepen patient trust and improve their visual outcomes, with the byproduct a new revenue stream. This is the theme of this issue of Optometric Management.

By
Neda Gioia, OD, CNS, IFMCP, FOWNS
January 1, 2026
6 min

Optometric Management

Objective:

To provide guidance for optometrists on successfully supplying ocular nutritional supplements (ONS) to enhance patient trust and visual outcomes.

Approach:

Key Findings:

The global eye health supplements market is projected to grow from $1.95 billion in 2024 to $2.94 billion by 2030.
Optometrists can leverage their unique position to guide patients in selecting appropriate ONS.
A hybrid model of in-office and online supply can enhance patient adherence and workflow efficiency.

Interpretation:

Incorporating ONS into optometric practice not only improves patient outcomes but also creates a new revenue stream while fostering patient education and trust.

Limitations:

Limited staff or space may hinder the ability to maintain an in-office inventory.
Not all patients may be receptive to discussing or adopting ONS.

Conclusion:

By integrating ocular nutritional supplements into patient care, optometrists can transition from mere prescribers to educators and advocates for lifelong wellness.