Comparative Analysis of the Quality, Reliability, and Viewer Engagement of Endometriosis Videos on TikTok and Bilibili: A Cross-Sectional Study - Summary - MDSpire
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Comparative Analysis of the Quality, Reliability, and Viewer Engagement of Endometriosis Videos on TikTok and Bilibili: A Cross-Sectional Study

  • By

  • Zhaoxia Lou

  • Yun Mo

  • Yufei Liang

  • March 1, 2026

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Objective:

To assess the quality and reliability of endometriosis-related videos on TikTok and Bilibili and evaluate viewer engagement metrics.

Approach:
    Key Findings:
    • Videos on TikTok had lower quality scores compared to Bilibili.
    • Professional sources produced higher quality content than nonprofessional sources.
    • User engagement metrics (likes, shares) did not correlate with video quality scores.
    Interpretation:

    The study highlights significant disparities in the quality of health information on TikTok and Bilibili, emphasizing the need for improved content standards and user awareness.

    Limitations:
    • The study focused only on videos in Chinese, limiting generalizability.
    • Engagement metrics may not fully reflect the educational impact of the videos.
    Conclusion:

    Enhancing the quality of health information on social media platforms is crucial for effective patient education and support.

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