To evaluate the correlation between communication means and vaccine attitudes, hesitancy, and adherence, while investigating specific sociodemographic factors such as age, gender, and education level, and identifying gaps in the literature.
Key Findings:
Vaccine hesitancy is influenced by communication channels, with traditional media perceived as more credible but also capable of spreading misinformation.
Digital media allows for interactive engagement but is more susceptible to misinformation.
The hybrid media environment shows interdependence between traditional and social media in shaping public attitudes towards vaccines.
Interpretation:
Effective communication strategies are essential for enhancing vaccine literacy and addressing hesitancy, particularly in the context of the COVID-19 pandemic.
Limitations:
The review is limited to English-language articles, potentially excluding relevant studies published in other languages, which may affect the comprehensiveness of the findings.
Exclusion of non-peer-reviewed articles may overlook valuable insights from emerging research, particularly in rapidly evolving fields.
Conclusion:
The systematic review underscores the need for targeted communication strategies to improve vaccine acceptance and highlights the importance of understanding the role of different media in shaping public perceptions. Future research should explore the effectiveness of these strategies across diverse populations.
