The analysis indicates that while the majority of TikTok content promotes sunscreen, the few critical videos attract significantly higher engagement, suggesting that contrarian views may gain disproportionate visibility.
Limitations:
The study is a descriptive content analysis conducted at a single point in time.
The sample is limited to the most-viewed English-language videos and may not represent all sunscreen content.
Engagement comparisons are based on small numbers of critique-focused videos, warranting caution in interpretation.
No clinical or behavioral outcomes were measured, and the study does not indicate the impact of video exposure on patient behavior.
Conclusion:
The findings highlight the need for clinicians to be aware of prevalent sunscreen myths and engage with patients about their concerns, emphasizing the importance of UV protection.
