To examine defensive responses in TikTok comments on videos mentioning the U.S. Surgeon General’s January 3, 2025, alcohol–cancer advisory.
Approach:
Platform and method: The study used topic modeling to analyze user comments accompanying TikTok videos that mentioned the advisory.
Search strategy: In July 2025, researchers tested combinations of TikTok search terms related to the advisory and the alcohol–cancer association, selecting queries intended to balance relevance and coverage.
Interpretation:
The study examines users’ reactions to the U.S. Surgeon General’s alcohol–cancer advisory on social media, focusing on defensive responses. The supplied excerpt does not report results.
Limitations:
The supplied excerpt is truncated during the methods and does not provide sample size, full analysis details, findings, or study limitations.
