Bilibili and TikTok as sources of medical information on osteonecrosis of the femoral head: A cross-platform content analysis - Summary - MDSpire
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Analysis of Medical Information on Femoral Head Osteonecrosis from Bilibili and TikTok: A Comparative Study of Content Across Platforms

  • By

  • Bingqi Wei

  • Liu Chen

  • Xinyue Zhang

  • Yijing Li

  • Jiarong Li

  • Xingyue Ren

  • Hang Li

  • Luwei Zhang

  • Yunfang Fan

  • Jiani Meng

  • Feiyang Chen

  • Zimeng Xie

  • Yifan Qi

  • Yueyang Chen

  • Shangzeng Wang

  • January 5, 2026

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Objective:

To systematically evaluate the content quality and reliability of ONFH-related popular science videos on Bilibili and TikTok, focusing on the accuracy and educational value of the information presented.

Approach:
    Key Findings:
    • The study identified a significant amount of ONFH-related video content on both platforms.
    • Quality and reliability of medical videos varied across Bilibili and TikTok.
    • The analysis highlighted the need for improved standardization in the dissemination of medical information.
    Interpretation:

    The findings indicate a wealth of information available on ONFH-related content, but the quality and reliability of this content require further evaluation.

    Limitations:
    • The study only analyzed publicly available videos and did not assess the content's clinical accuracy, which may limit the applicability of the findings.
    • The data collection was limited to videos available at the time of the search, potentially missing newer content and trends in video production.
    Conclusion:

    This study provides a reference for improving online health communication regarding ONFH, highlighting the need for enhanced quality control in video content.

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