Objective:

To describe the current state of ophthalmic content on major video platforms, evaluate information quality and reliability, summarize engagement dynamics, and identify patterns of misleading messages.

Approach:

• Review Design: Structured narrative review synthesizing empirical literature on ophthalmology-related video content, focusing on information quality, engagement, misinformation risk, ethical considerations, and professional education.
• Search Strategy: Searched PubMed and Web of Science for empirical studies on ophthalmology-related content on video platforms, assessing criteria for inclusion and exclusion based on specific parameters.

Key Findings:

• Video platforms like TikTok and YouTube are significant sources of eye health information.
• Content often prioritizes entertainment over medical accuracy, leading to potential misinformation.
• Common topics include myopia prevention, dry eye, and cataract surgery, but many videos lack critical information.
• Engagement metrics often do not correlate with the quality of information provided.

Interpretation:

The review highlights a gap between the content users engage with and the accurate information needed for safe health decisions, particularly in ophthalmology.

Limitations:

• The review does not estimate pooled effects or formally grade evidence certainty.
• Exclusion of non-empirical studies may limit the breadth of insights.

Conclusion:

The findings underscore the need for improved safety and usefulness of video-based eye health information.