Quality and reliability of rectal prolapse short-video content on tiktok and bilibili: A cross-sectional content analysis
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By
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Xiaowen Wang
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Zuowu Xi
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Mingliao Niu
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Zongyue Gao
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June 22, 2026
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Objective:
To evaluate the quality and trustworthiness of short-video content related to rectal prolapse on TikTok and Bilibili.
Approach:
Key Findings:
- The prevalence of rectal prolapse is less than 0.5% in the general population.
- Short-video platforms can disseminate medical information quickly but may also propagate misinformation.
- No prior comprehensive evaluation of rectal prolapse-related short-video content existed.
Interpretation:
Limitations:
- The study only included videos in Chinese, limiting generalizability.
- No ethical approval was sought as no identifiable personal information was collected.
Conclusion:
The evaluative framework developed aims to enhance patient education and improve the reliability of digital health content regarding rectal prolapse.