Quality and reliability of rectal prolapse short-video content on tiktok and bilibili: A cross-sectional content analysis - Summary - MDSpire

Quality and reliability of rectal prolapse short-video content on tiktok and bilibili: A cross-sectional content analysis

  • By

  • Xiaowen Wang

  • Zuowu Xi

  • Mingliao Niu

  • Zongyue Gao

  • June 22, 2026

  • 0 min

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Objective:

To evaluate the quality and trustworthiness of short-video content related to rectal prolapse on TikTok and Bilibili.

Approach:
    Key Findings:
    • The prevalence of rectal prolapse is less than 0.5% in the general population.
    • Short-video platforms can disseminate medical information quickly but may also propagate misinformation.
    • No prior comprehensive evaluation of rectal prolapse-related short-video content existed.
    Interpretation:

    Limitations:
    • The study only included videos in Chinese, limiting generalizability.
    • No ethical approval was sought as no identifiable personal information was collected.
    Conclusion:

    The evaluative framework developed aims to enhance patient education and improve the reliability of digital health content regarding rectal prolapse.

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