Contact Lenses: Stand Out With Specialty Lenses

At Infinity Eye Care, the decision to focus on specialty lenses wasn’t just about expanding services—it was about defining our clinical identity.

By
Ryan McKinnis, OD, FAAO
January 1, 2026
4 min

Optometric Management

Objective:

To highlight the benefits and practical considerations of integrating specialty contact lens services into an optometric practice for strategic growth.

Approach:

Key Findings:

Offering specialty contact lenses significantly increased referrals from other eye care professionals, evidenced by a 30% rise in referral rates.
Combining specialty lenses with a family-centered practice led to rapid growth and popularity, with a 50% increase in patient retention.
Early investment in the right equipment and training is crucial for success in specialty lens fitting, as demonstrated by improved fitting success rates.

Interpretation:

Integrating specialty contact lenses into practice enhances patient care and establishes a unique clinical identity that drives growth and fulfillment.

Limitations:

The article reflects the author's personal experience and may not be universally applicable to all practices; results may vary based on location and demographics.
Success may depend on individual practice circumstances and market conditions, including competition and patient needs.

Conclusion:

Focusing on specialty lenses can define a practice's identity and lead to sustainable growth and professional satisfaction, ultimately benefiting patient care.