Intention to use chatbots for hair loss treatment: A structural equation modeling study examining the moderating role of appearance-related self-esteem - Summary - MDSpire
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Factors Influencing Intentions to Use Chatbots for Hair Loss Treatment: A Structural Equation Modeling Study of Appearance-Related Self-Esteem as a Moderator
To identify factors associated with adults’ intention to use chatbots providing information about medications for hair loss treatment, using an integrated Technology Acceptance Model and Health Belief Model and examining appearance-related self-esteem as a moderator.
Approach:
Study design: Researchers created a chatbot for the study, surveyed adults interested in medications for hair loss, and analyzed determinants of chatbot-use intention.
Ethics: The study was approved by the Sungkyunkwan University Institutional Review Board (2023-10-004; October 5, 2023). Participation was voluntary, and no personally identifiable information was collected.
Interpretation:
The provided context describes the study rationale and methods but does not report results.
Limitations:
The supplied article context ends during the methods section and does not include study results or a discussion of limitations.
