Direct Digital Referrals From Prenatal Care and WIC Enrollment Among Pregnant Individuals: A Randomized - Summary - MDSpire

Direct Digital Referrals From Prenatal Care and WIC Enrollment Among Pregnant Individuals: A Randomized

  • By

  • Lisa Bailey-Davis

  • A. Dhanya Mackeen

  • Kirstie M. Herb Neff

  • Kelsey Brandt

  • Angela Ditchey

  • Shawnee Lutcher

  • Kyle A. Marshall

  • Nicole Matrey

  • Christopher J. Seiler

  • Adam Cook

  • Maria Welch

  • G. Craig Wood

  • Lyndell Wright

  • Alexander R. Chang

  • June 26, 2026

  • 0 min

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Objective:

To examine the effect of prenatal care direct digital referrals on WIC enrollment and test models with and without telehealth nutrition counseling.

Approach:
  • Referral Process: Direct digital referrals were integrated into the electronic health record to facilitate WIC enrollment, allowing for streamlined communication between healthcare providers and WIC services.
Key Findings:
  • WIC enrollment rates were significantly higher in the direct digital referral groups compared to the usual care control group.
Interpretation:

Limitations:
  • The study was limited to a single health system in Pennsylvania.
  • Potential biases in self-reported data for race and ethnicity.
Conclusion:

Original Source(s)

Direct Digital Referrals From Prenatal Care and WIC Enrollment Among Pregnant Individuals: A Randomized

  • by Lisa Bailey-Davis, A. Dhanya Mackeen, Kirstie M. Herb Neff, Kelsey Brandt, Angela Ditchey, Shawnee Lutcher, Kyle A. Marshall, Nicole Matrey, Christopher J. Seiler, Adam Cook, Maria Welch, G. Craig Wood, Lyndell Wright, Alexander R. Chang

  • June 26, 2026

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