The quality evaluation of information in hospice and palliative care short videos on Douyin (TikTok's Chinese version) and Bilibili: a cross-sectional study - Summary - MDSpire

The quality evaluation of information in hospice and palliative care short videos on Douyin (TikTok's Chinese version) and Bilibili: a cross-sectional study

  • By

  • CongBing Yan

  • Xiaoxia Zhu

  • Man Xu

  • Biyun Xia

  • Rendong Liang

  • June 23, 2026

  • 0 min

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Objective:

To assess the quality and reliability of Chinese-language short videos related to hospice and palliative care (HPC) on Douyin and Bilibili and analyze the associations between content characteristics and user involvement.

Approach:
    Key Findings:
    • Douyin videos had significantly higher GQS scores compared to Bilibili (median score 4.75 vs. 4.40, p < 0.001).
    • No significant differences in mDISCERN and JAMA scores between the two platforms.
    • Healthcare professional-uploaded videos had better quality ratings across all assessment methods.
    • User engagement metrics (likes, comments, shares) were significantly greater on Douyin than on Bilibili (all p < 0.001).
    • Likes and GQS scores showed a weak positive correlation (r = 0.376, p < 0.001).
    Interpretation:

    The overall quality of HPC-related short videos on both platforms was fair, with significant room for improvement in reliability and evidence use.

    Limitations:
    • The search was limited to the term '安宁疗护', potentially missing alternative expressions related to HPC.
    • The study only analyzed the top 100 videos, which may not represent the entire content available on the platforms.
    Conclusion:

    Improving content regulation and promoting authoritative health information on short video platforms is essential.

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