Optometric Business Tracker: PAL Pricing

<i>EB</i> + GPN offer a fresh focus on industry data—exploring a specific aspect of the optometric practice with each issue. Here, GPN explores on-point PAL pricing.

By
Ron Krefman, OD
September 1, 2025
2 min

Eyecare Business

Objective:

To analyze and provide insights on the pricing of progressive addition lenses (PALs) across the U.S. optometric practices.

Approach:

Key Findings:

Average list price per pair of PALs was $663.
45.4% of PALs sold were priced between $550 and $799.
11.2% of PALs were priced under $400.
18.1% were priced between $400 and $549.
21.5% were sold for $800 to $1,049.
3.8% exceeded $1,050.

Interpretation:

These pricing benchmarks can help eyecare businesses identify pricing gaps, assess competitive positioning, and refine their product offerings.

Limitations:

Data is based on sales from specific practices and may not represent the entire market.
Pricing strategies may vary significantly based on location and practice type.