Optometric Business Tracker: PAL Pricing - Summary - MDSpire

Optometric Business Tracker: PAL Pricing

<i>EB</i> + GPN offer a fresh focus on industry data—exploring a specific aspect of the optometric practice with each issue. Here, GPN explores on-point PAL pricing.

  • By

  • Ron Krefman, OD

  • September 1, 2025

  • 2 min

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Objective:

To analyze and provide insights on the pricing of progressive addition lenses (PALs) across the U.S. optometric practices.

Approach:
    Key Findings:
    • Average list price per pair of PALs was $663.
    • 45.4% of PALs sold were priced between $550 and $799.
    • 11.2% of PALs were priced under $400.
    • 18.1% were priced between $400 and $549.
    • 21.5% were sold for $800 to $1,049.
    • 3.8% exceeded $1,050.
    Interpretation:

    These pricing benchmarks can help eyecare businesses identify pricing gaps, assess competitive positioning, and refine their product offerings.

    Limitations:
    • Data is based on sales from specific practices and may not represent the entire market.
    • Pricing strategies may vary significantly based on location and practice type.
    Conclusion:

    Practices should compare their pricing with national trends to improve margins and enhance patient satisfaction.

    Sources:

Original Source(s)

Optometric Business Tracker: PAL Pricing

  • by Ron Krefman, OD

  • September 1, 2025

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