Assessment of the quality and dependability of Crohn's disease-related information on Douyin and Xiaohongshu: Insights from user feedback in a cross-sectional analysis - Summary - MDSpire

Assessment of the quality and dependability of Crohn's disease-related information on Douyin and Xiaohongshu: Insights from user feedback in a cross-sectional analysis

  • By

  • Jing Cai

  • Yuan Huang

  • Min Xu

  • Qingqing Li

  • Jianhong Wu

  • Lihua Liu

  • Fei Wang

  • Peipei Luo

  • March 1, 2026

  • 0 min

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Objective:

To conduct a multidimensional quality assessment of Crohn's disease-related videos on Douyin and Xiaohongshu, focusing on content reliability, understandability, operability, and user feedback across these dimensions.

Key Findings:
  • Quality of Crohn's disease-related videos varies significantly across platforms.
  • Professional content from gastroenterologists is often overshadowed by non-professional creators.
  • User engagement metrics (likes, comments, shares) indicate a preference for non-professional content, which may mislead patients.
Interpretation:

The findings suggest a need for improved quality control and regulation of medical information on social media platforms to ensure patients receive accurate and reliable guidance, particularly in enhancing the visibility of professional content.

Limitations:
  • The study only assessed videos in Chinese, limiting generalizability to non-Chinese speaking populations.
  • Data collection was limited to a single day, which may not capture the full range of available content.
  • Potential biases in user feedback may affect the reliability of engagement metrics.
Conclusion:

Enhancing the quality of Crohn's disease-related information on social media is crucial for patient education and health outcomes.

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