The Blind Spot in Your Patient's Journey

Cost concerns may be influencing care decisions long before patients reach your chair

To highlight the impact of cost concerns on patients' decisions to pursue vision care and the importance of addressing financial barriers.

Research Overview: The VisionIQ study surveyed 2,000 US consumers to understand the relationship between cost concerns and the decision-making process regarding vision care.
Consumer Insights: The study revealed that a significant number of consumers, particularly Gen Z, are deterred from seeking vision care due to cost, despite having insurance coverage.
Financing Awareness: The research indicated a gap between patients' openness to financing options and their actual use, suggesting a need for clearer financial pathways.

64% of consumers report that cost impacts their frequency of seeking vision care.
54% of consumers with vision coverage still face out-of-pocket expenses.
50% of Gen Z are interested in LASIK, but only 5% are actual patients, primarily due to cost concerns.
43% of consumers are comfortable using healthcare credit cards, but only 7% have done so.
55% of consumers prefer providers that offer various payment options.

The study does not account for all demographic factors influencing patient decisions.
Responses are based on self-reported data, which may not fully capture actual behaviors.