To highlight the impact of cost concerns on patients' decisions to pursue vision care and the importance of addressing financial barriers.
Approach:
Research Overview: The VisionIQ study surveyed 2,000 US consumers to understand the relationship between cost concerns and the decision-making process regarding vision care.
Consumer Insights: The study revealed that a significant number of consumers, particularly Gen Z, are deterred from seeking vision care due to cost, despite having insurance coverage.
Financing Awareness: The research indicated a gap between patients' openness to financing options and their actual use, suggesting a need for clearer financial pathways.
Key Findings:
64% of consumers report that cost impacts their frequency of seeking vision care.
54% of consumers with vision coverage still face out-of-pocket expenses.
50% of Gen Z are interested in LASIK, but only 5% are actual patients, primarily due to cost concerns.
43% of consumers are comfortable using healthcare credit cards, but only 7% have done so.
55% of consumers prefer providers that offer various payment options.
Interpretation:
Limitations:
The study does not account for all demographic factors influencing patient decisions.
Responses are based on self-reported data, which may not fully capture actual behaviors.
