Online Presence and Offline Connection - Summary - MDSpire
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Online Presence and Offline Connection

Masoud Nafey, OD, MBA, FAAO, provides tips for making sure your practice's online presence aligns with the in-person patient experience.

  • By

  • Masoud Nafey, OD

  • September 1, 2026

  • 6 min

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Objective:

To highlight the significance of a strong online presence for healthcare practices and its impact on patient acquisition.

Approach:
  • Patient Search Behavior: Patients increasingly rely on online resources, including AI, to find and evaluate healthcare providers.
  • Impact of Online Reviews: A majority of patients read multiple reviews before booking an appointment, indicating the importance of online reputation.
  • Online Scheduling: Many patients prefer to book appointments outside of regular office hours, making online scheduling essential.
Key Findings:
  • 84% of patients read online reviews before booking an appointment, with over half reading at least 6 reviews.
  • 70% of patients are open to or already using AI to research physicians.
  • 95% of patients have booked a medical visit online or would if they could.
Interpretation:

A robust online presence is essential for attracting new patients and ensuring a seamless transition from online to in-office experiences.

Limitations:
  • The article does not provide specific data on the impact of online presence on patient retention.
  • No mention of potential barriers for practices in improving their online presence.
Conclusion:

Practices should ensure their online presence aligns with their in-office experience to enhance patient acquisition.

Sources:

Original Source(s)

Online Presence and Offline Connection

  • by Masoud Nafey, OD

  • September 1, 2026

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