Effectiveness of WeChat Public Account Intervention Based on the Information-Motivation-Behavioral Skills Model Among College Students With Internet Addiction: Randomized Controlled Trial - Takeaways - MDSpire

Effectiveness of WeChat Public Account Intervention Based on the Information-Motivation-Behavioral Skills Model Among College Students With Internet Addiction: Randomized Controlled Trial

  • By

  • Huayu Yang

  • Anyi Geng

  • Wenhua Ruan

  • Yuhan Yang

  • Fangzheng Xu

  • Haiyan Shi

  • Wenzhuo Xu

  • Kele Jiang

  • Hao Guo

  • Sainan Wang

  • Zheng Hu

  • Mengting Man

  • Zhihua Zhang

  • July 3, 2026

  • 0 min

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  • 1

    China had 1.092 billion internet users by December 2023, with a penetration rate of 77.5% and users spending an average of 26.1 hours online weekly.

  • 2

    Internet addiction (IA) significantly impacts college students, leading to impairments in academic performance, social functioning, and psychological well-being.

  • 3

    The prevalence of IA among Chinese adolescents is 10.3%, with college students particularly vulnerable due to their reliance on the internet for various activities.

  • 4

    Online interventions for IA, such as those using WeChat, offer advantages like cost-effectiveness and broader accessibility compared to traditional methods.

  • 5

    The information-motivation-behavioral skills (IMB) model is utilized to predict health behaviors and implement health education, focusing on information, motivation, and skills.

Original Source(s)

Effectiveness of WeChat Public Account Intervention Based on the Information-Motivation-Behavioral Skills Model Among College Students With Internet Addiction: Randomized Controlled Trial

  • by Huayu Yang, Anyi Geng, Wenhua Ruan, Yuhan Yang, Fangzheng Xu, Haiyan Shi, Wenzhuo Xu, Kele Jiang, Hao Guo, Sainan Wang, Zheng Hu, Mengting Man, Zhihua Zhang

  • July 3, 2026

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