The Power of a Prescription

April Jasper, OD, FAAO, discusses the importance of keeping patients' trust as technology evolves.

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Fewer than 50% of respondents in a global survey feel 'health secure,' with only 25% fully endorsing their current health care system.
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The U.S. has the highest health care utilization but faces challenges in maintaining patient trust due to online medication access and AI health information.
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Trust erosion occurs when patients feel unheard by their doctors, potentially leading to negative health consequences.
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Practices that prioritize active listening and communication foster patient trust and grow their business.
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Patients expect treatment plans and prescriptions, yet many leave appointments without receiving them, highlighting a gap in care.

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