The timing of investment is crucial for growth, as investing in marketing without addressing capacity can overwhelm staff and degrade patient experience.
2
Practices should identify their primary constraint—demand, conversion, capacity, or economics—before making significant investments.
3
Investing in marketing before expanding capacity can create queues, while hiring before demand can lead to idle resources.
4
Successful growth requires a sequence: first ensure demand, then improve conversion, expand capacity, and finally optimize economics.
5
Leadership teams should rigorously assess how each investment addresses current constraints to avoid ineffective spending.
