Why I Built a Beauty Brand as an Ophthalmologist - Takeaways - MDSpire

Why I Built a Beauty Brand as an Ophthalmologist

  • By

  • Jacqueline Beltz

  • January 14, 2026

  • 5 min

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  • 1

    Ophthalmologists often advise against cosmetics for patients with sensitive eyes, but this advice may overlook personal expression and confidence.

  • 2

    The author created OKKIYO, a beauty brand designed for people with sensitive eyes, to provide safe and effective cosmetic options.

  • 3

    OKKIYO products are developed with input from cosmetic chemists and are tested on individuals with sensitive eyes to ensure safety.

  • 4

    The brand aims to bridge the gap between ophthalmology and beauty, emphasizing the importance of patient identity and confidence.

  • 5

    A portion of OKKIYO's sales supports The Fred Hollows Foundation, highlighting a commitment to improving eye health in underserved communities.

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