Why I Built a Beauty Brand as an Ophthalmologist
Bridging the divide between eye health and cosmetics represents the natural evolution of compassionate, patient-centered care
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By
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Jacqueline Beltz
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January 14, 2026
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Ophthalmologists often advise against cosmetics for patients with sensitive eyes, but this advice may overlook personal expression and confidence.
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The author created OKKIYO, a beauty brand designed for people with sensitive eyes, to provide safe and effective cosmetic options.
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OKKIYO products are developed with input from cosmetic chemists and are tested on individuals with sensitive eyes to ensure safety.
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The brand aims to bridge the gap between ophthalmology and beauty, emphasizing the importance of patient identity and confidence.
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A portion of OKKIYO's sales supports The Fred Hollows Foundation, highlighting a commitment to improving eye health in underserved communities.