Utilizing Behaviorally Targeted Text Messaging to Enhance Colon Cancer Screening Rates: A Randomized Quality Improvement Study - Takeaways - MDSpire

Utilizing Behaviorally Targeted Text Messaging to Enhance Colon Cancer Screening Rates: A Randomized Quality Improvement Study

  • By

  • Olivia Korostoff-Larsson

  • William C. King

  • Elan Pelegri

  • Doreen Colella

  • Isaac Dapkins

  • Kelly Eng

  • Nathan Klapheke

  • Holly Krelle

  • Nicholas Mahieu

  • Erika McManus

  • George Shahin

  • Molly Woodriff

  • Leora I. Horwitz

  • Arielle Elmaleh-Sachs

  • April 23, 2026

  • 0 min

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  • 1

    Colorectal cancer screening rates in the US are suboptimal, with only 72.6% of adults aged 50 to 75 up to date as of 2023.

  • 2

    Federally Qualified Health Centers report even lower screening rates, with only 41.2% of patients up to date as of 2022.

  • 3

    Behaviorally targeted text messaging is proposed as a low-cost, scalable intervention to improve fecal immunochemical test completion rates.

  • 4

    A randomized clinical trial was conducted to compare the effectiveness of text message reminders against standard telephone outreach.

  • 5

    The study aimed to evaluate whether automated reminders incorporating behavioral nudges could enhance screening uptake in underserved populations.

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