Internet Searches for Vitamin A and Related Media Statements During the 2025 US Measles Outbreak - Takeaways - MDSpire

Internet Searches for Vitamin A and Related Media Statements During the 2025 US Measles Outbreak

  • By

  • Anne Christine Bischops

  • Mikkel Nagorsen

  • Ella Madsen

  • Maimuna Shahnaz Majumder

  • June 1, 2026

  • 0 min

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  • 1

    The US is facing its largest measles outbreak since 2000, with rising vaccine hesitancy contributing to the situation.

  • 2

    Vitamin A and cod liver oil have gained attention as alternative treatments for measles, despite not preventing the disease.

  • 3

    Between January and March 2025, America's Poison Centers reported a 38.7% increase in vitamin A exposures.

  • 4

    Search interest for 'vitamin A' and 'cod liver' related to measles peaked in March 2025, coinciding with media promotion.

  • 5

    The study highlights the media's influence on health-seeking behavior during public health emergencies like the measles outbreak.

Original Source(s)

Internet Searches for Vitamin A and Related Media Statements During the 2025 US Measles Outbreak

  • by Anne Christine Bischops, Mikkel Nagorsen, Ella Madsen, Maimuna Shahnaz Majumder

  • June 1, 2026

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